Honda Enduro
Summer Concept
Visualization for a Honda stand at Enduro del Verano, developed with art director Leonel Montero from an architect's base plan and materiality guidelines. The plan changed along the way, so the renders had to resolve what it left open: where the motorcycle platforms sat, which retail and office furniture worked, and how three programs fit a restricted footprint.
One transportable volume had to hold a retail counter, a sponsor lubricant display and a hospitality lounge, on a footprint that could not grow and a materials budget that could not either. The base plan kept moving, so every distribution test had to be checked at real dimensions, with figures placed for scale, before a layout could be signed off.
All merchandise was modelled and branded from scratch, and the full fuel and lubricant display with it. Flags run on cloth simulation. The motorcycles were adapted from existing models, with textures and modelling detail reworked to match the specific bikes requested.
